Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio.
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
Pilates has expanded into a global, multi-format category that now sits at the intersection of performance, longevity, rehabilitation and preventative health. Reformers dominate studio floors, hybrid classes blend strength and Pilates principles, and a broader, more diverse population is stepping into studios with higher expectations than ever before.
The concept of fitness is expanding as consumers seek out modalities and studios that enrich their lives from the outside in. Gymgoers today are seeking holistic experiences that leave them stronger both mentally and physically, and set them up for continued health as they age. Franchises must find ways to align with this new direction....
Merrithew will open an upgraded flagship Stott Pilates studio in Toronto this January for Pilates fans and instructors.
Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.
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