Member Engagement Tools
EGYM Uses AI To Create Dynamic Workout Plans at Scale
EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.
Can Cardio Cinema Get Gym-Goers Back on Machines?
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Why the Retention & Culture Model Beats Volume & ‘Community’
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Myzone Ecosystem Now Available on Smartwatches
Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.
Anytime Fitness Drives Revenue With Personal Training Tech
A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.
How Fitness Franchise Brands Can Win the Global Expansion Game
Fitness franchises should be operating as if they want to expand globally from the jump, argues Jarron Aizen, CEO of software platform Hapana.
ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand
ClubReady's software powers fitness brands of all sizes, from big-name franchises to single studios eyeing growth.
