marketing
Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Orangetheory’s New Campaign Spotlights Real People, Not an ‘Airbrushed Version of Fitness’
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Peloton Bringing Fitness Classes to F1 Las Vegas Grand Prix
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Bayer Launches Campaign To Promote Science, Fight Against Misinformation
Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.
Why Being Too Attractive Can Hurt Fitness Influencers
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
AG1 Celebrates Go-Getters With Rick Rubin-Narrated ‘Good Morning, Moon’
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
The World’s Mineral Waters, All in One Place
WorldSprings has emerged as a distinct player in the wellness market, moving beyond the standard mineral waters and hot springs resort model.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
