Lift Brands

panelists on stage at the ATN Innovation Summit

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

a man on stage wearing a Snap Fitness vest in front of a Snap Fitness sign.

Snap Fitness To Expand in UAE After Lift Brands Deal

Snap Fitness is bullish on the UAE, reacquiring the master franchise for the country and planning significant growth.

man showing woman how to use fitness app

Snap Fitness Partners with CoverMe to Streamline Compliance

Snap Fitness, owned by Lift Brands, has partnered with CoverMe Fitness, an on-demand fitness team management and cover solution app

Fitness On Demand Rolls Out New App Features for Gym Partners

Fitness On Demand is on a mission to become a holistic "tech partner" for gyms rather than just a content provider.

CEO Corner: Snap Fitness’ Ty Menzies on International Franchise Expansion

Ty Menzies led a full-scale rebrand of Snap Fitness, positioning the 24/7 gym franchise for expansion across North America, Europa and Asia.

Snap Fitness & Lift Brands Selects Glofox for US and International Fitness Franchise Expansion

Glofox, the gym management software platform, today announced Lift Brands, owner of Snap Fitness and 9Round International Franchise, had selected […]