Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Cancellation rules are in flux, and enforcement isn't waiting for the next federal rule. A representative from Conscious Counsel gives Athletech News the five clauses that will protect an operator before the next ruling.
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
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