Thanks to Feed.fm, Barry’s X Radio will be expandable markets outside the U.S., which comes as the fitness brand looks to scale globally.
A fitness business can have killer equipment, motivating instructors and the best content, but if the music is drab, it won’t be a hit.
The music licensing provider sees exciting opportunities to enhance VR fitness and gamification experiences with hit songs.
Curating music for a fitness app is different from creating a list for an in-person class where how participants are vibing can be read.
Athletech News catches up with Feed.fm & discusses unification of the fitness & music industry as companies get eager to attract big artists.
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