in-person events
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
Nike Trainer Joe Holder: ‘You Don’t Need a Traditional Gym To Get a Great Workout’
Nike Global Trainer Joe Holder partnered with Vita Coco to turn Brooklyn's Domino Park into the Concrete Jungle Gym.
The Assembly, a New Wellness Conference, Aims To Spark Collaboration Among Industry Leaders
The Assembly unites C-suite execs, founders and other innovators across fitness, wellness and health for four days in Southern California.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends
"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.
5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
CrossFit, Air National Guard Partner on Fitness Events, Education
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.
The Soho Wellness Social Marks Naurii’s Public Debut in NYC
This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.
Oman To Host Ironman Events as Part of Wide-Ranging Partnership
The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
