in-person events
Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events
Kendall Toole’s "Never Knocked Out" (NKO) app integrates instructor-led workouts, recipes and mindfulness tools into one platform.
Peloton Bringing Fitness Classes to F1 Las Vegas Grand Prix
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Willpower Hosts Wellness Leaders at Soho House NYC
Willpower’s Catalyst Series at Soho House New York will unite Caulipower, Hyrox and Ancient Crunch to discuss the future of wellness.
Hyrox Signs USAA as Title Sponsor for Upcoming Dallas Race
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
‘Shakeout Runs’ Take Over NYC Marathon as Brands Eye Long-Term ROI
Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as an ideal […]
Tone House Expands 2025 Lift Off Into a Team-Based Strength Festival
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Life Time’s LT Games Kick Off With 150 Athletes, Expansion on the Mind
Life Time launches its first LT Games, drawing top Hyrox, DEKA, and CrossFit athletes to Minneapolis for a two-day hybrid fitness showdown.
Dr. Mark Hyman’s Push for ‘Proactive Health’ Hits the Eudemonia Summit
Dr. Mark Hyman is bringing his "proactive health" mission to the Eudēmonia Summit, spotlighting Function Health's shift toward prevention.
CrossFit Games Returning to California for 20th Anniversary
The 2026 CrossFit Games will be held in San Jose’s SAP Center, marking CrossFit's return to its California roots.
