Willpower Hosts Wellness Leaders at Soho House NYC

At its upcoming Catalyst Series, founders from Hyrox, Caulipower and Ancient Crunch to discuss what’s driving investment and staying power in wellness

Willpower, a growth platform that connects consumer brands, service providers and investors across wellness, performance and lifestyle sectors, is gathering leaders for its Willpower Brands Catalyst Series event, “Capitalizing on the Future of Wellness,” on Monday, November 10, at Soho House New York.

The discussion, held from 6:30 to 9:30 p.m. and hosted by Willpower founder Bill Murphy, will unpack how wellness brands are being funded, scaled and sustained in an increasingly competitive market.

Featured speakers include Caulipower founder Gail Becker, Hyrox’s chief growth officer Douglas Gremmen, and Seth Goldstein, co-founder and president of Ancient Crunch.

The event reflects Willpower’s mission to advance human performance through collective innovation. Sponsors include Klaviyo and Recharge, which support growth and retention for leading wellness brands.

Tickets are available by request. Attendance is limited to consumer brand founders and leaders, with admission free for approved applicants. Service providers and agencies may attend through sponsorship opportunities, which require approval and start at $2,000.