Ice Barrel
Sunlighten Acquires Assets of Cold Therapy Brand Ice Barrel
Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
Ice Barrel CEO Wyatt Ewing on the All-New Chiller, Innovating in Cold Therapy
The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.
Anne Mahlum Is ‘Very Bullish’ on Longevity, Alcohol-Free Wellness
Anne Mahlum's latest investment in Virginia herbal medicine brand Apothékary could indicate the next big thing in the booming wellness space.
Solidcore Founder Anne Mahlum Backs Herbal Medicine Brand Apothékary
Mahlum's latest investment in fitness and wellness, Apothékary offers herbal medicine blends that support a host of health benefits.
Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Cold Plunge Benefits: What Science Says About the Therapy Trend
Cold water therapy has been celebrated for purported health effects. Here's what science says about the benefits of enduring a cold plunge.
Will You Take the (Cold) Plunge?
Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.
CEO Corner: One-on-One with Wyatt Ewing of Ice Barrel
Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.
