Hyrox
F45 Launches Its Own Fitness Competition With Red Bull as Partner
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
Fitnessmith Lands East Coast Deal for Centr x Hyrox Training Centers
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
