High Value Low Price Gyms (HVLP)
Planet Fitness Opens 100th Gym in Los Angeles
Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.
Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities
Planet Fitness raised its 2025 outlook after a strong third quarter and revealed plans to increase its Black Card membership price in 2026.
Crunch Fitness Opens First Gym in India, With More Planned
Crunch Fitness debuts in India with a club in Nodia ahead of broader expansion plans for the Southeast Asian market.
Vasa Fitness Investing $30M in Club Upgrades, Boutique Classes
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
EoS Fitness Acquires Gold’s Gym Clubs in Southern California
EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.
The Edge Fitness Clubs Is Latest Big-Box Gym To Add Boutique Classes
The Edge, an HVLP gym brand, is adding new classes including infrared yoga and semi-private strength training to its locations.
ATN Week in Review: US Gyms Keep Winning, Raising Cash
This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.
YouFit Gyms Is Expanding Florida Footprint Amid HVLP Boom
Budget-friendly gym chain YouFit is adding to its current tally of 53 open locations with two new amenity-filled clubs in South Florida.
Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion
CR Fitness Holdings, the largest Crunch Fitness franchisee, lands a $350 million investment to expand amid record HVLP gym growth.
US Gym Visits Climb Again in Q3, Driven by HVLP & Mid-Price Clubs
U.S. gym visits hit new highs in Q3 2025 as value-priced facilities lead steady growth, driven by Gen Z looking for a deal.
