High Value Low Price Gyms (HVLP)
24 Hour Fitness Invests in West Coast Clubs, Adds Longevity Classes
24 Hour Fitness will put millions into four of its clubs in the San Francisco Bay Area, and soon, throughout the Western U.S.
EoS Fitness Investing $16M in HVLP Gyms, Eyes 250 Locations
EoS Fitness currently has 125 gyms open or in progress and aims to open over 250 locations by 2030 amid its impressive expansion.
Can Cardio Cinema Get Gym-Goers Back on Machines?
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform
The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.
Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Planet Fitness Raises Base Membership Price, Pleasing Investors Amid Struggles
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Cowboys’ Dak Prescott Backs Top Crunch Fitness Group
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
Anytime Fitness Targets Indonesia, Middle East Amid Global Push
Indonesia is experiencing a fitness wave and is now home to 25 Anytime Fitness clubs — a milestone the gym aims to replicate in the Gulf region.
Crunch Fitness Hires Former Xponential Exec in International Expansion Move
Crunch Fitness, is gearing up for international expansion, hiring former Xponential Fitness executive John Kersh.
US Private Equity Firm Buys Iberian Powerhouse VivaGym
As Europe's fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential.
