Group Fitness
IDEA Fitness Mentor Network Connects Fitness Pros With Industry Leaders
IDEA® Health & Fitness Association has introduced the IDEA Fitness Mentor Network, a new initiative aimed at providing mentorship.
MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth
The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.
Burn Boot Camp Awards 600th Location
Burn Boot Camp celebrates its 600th location, showcasing rapid growth and its fitness programming as it enters its 44th state.
CEO Corner: Legacy’s Manning Sumner on Redefining Group Fitness
A South Florida fitness chain founded by celebrity personal trainer Manning Sumner, Legacy has its sights set on nationwide expansion.
How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness
MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.
Hyrox Notches 5,000 Training Clubs, Adds Performance Centers
Hyrox, the competition-based fitness brand, continues to multiply its locations, features and members to further its reach
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
How Top Boutique Fitness Brands Are Embracing Gamification
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
