Gen Z
The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research
From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.
F45 Targets Gen Z With Summer Fitness Discount for Students
F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.
Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
How Daxko Helps Community Fitness Centers Win Over Gen Z
As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...
Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health
Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.
The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene
Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.
The Vitamin Shoppe Acquired, Former CEO Sharon Leite Returns
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
Hall Pass to the Gym: Planet Fitness Welcomes Teens for Free
Planet Fitness is bringing back its High School Summer Pass program for teens to remain active this summer.
