Gen Z

From Tech to Tea: This Serial Entrepreneur Is Making a Play for the Functional Beverage Market

Kim Perell has joined Jay Shetty and Radhi Devlukia to bring functional sparkling tea brand Juni to a new generation of consumers.

A man lacing up his sneaker with a water bottle and weight in the background.

Ozempic’s Biggest Fans? It’s Not Gen Z

A new survey from AlynMD reveals shifting attitudes toward weight loss medications like Ozempic and which generation is most on board.

Othership Raises $8.5M To Grow Social Sauna & Ice Bath Experience

Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.

A group of excited young people.

SweatPals Builds Gen Z’s ‘Third Space’ With Fitness & Flexibility

SweatPals is expanding its social fitness platform with new tools for trainers and Klarna-powered payment plans for attendees.

artwork for the ATN Playbook article series

The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research

From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.

F45 Student Discount

F45 Targets Gen Z With Summer Fitness Discount for Students

F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.

Young woman lifting at the gym.

Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It

AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.

young people toasting

This Is What Gen Z’s Happy Hour Looks Like Now

Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.

How Daxko Helps Community Fitness Centers Win Over Gen Z

As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...

Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health

Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.