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A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
As fitness companies compete for Gen Z, Planet Fitness continues to win big with its free summer pass for high school students.
The new campaign was inspired by research that shows Gen Z is looking for positivity and choice from their workout experiences Les Mills has unveiled…
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