Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips.
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
A new report demonstrates that Gen Z and Millennials are increasingly willing to cut back on perks like Netflix in favor of healthy food.
A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
Sign Up to Our Newsletter
