Gen Z
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
NASM Adds Personal Training Course on Mindful Drinking
The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Planet Fitness Continues To Win Big With Gen Z
As fitness companies compete for Gen Z, Planet Fitness continues to win big with its free summer pass for high school students.
Les Mills Targets Gen Z With Campaign Featuring ‘Ted Lasso’ Star
The new campaign was inspired by research that shows Gen Z is looking for positivity and choice from their workout […]
For SportsArt, Sustainability Is a Core Value and Key Selling Point
SportsArt created the world’s first carbon-negative treadmill and produces a host of other sustainable fitness machines.
Can Hershey Lure New Consumers With Plant-Based Reese’s Cups and Chocolate Bars?
Hershey says the Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Peanut Butter Cups have a melt-in-your-mouth experience.
