Gen Z
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Gen Z, Millennials Willing To Spend on Wellness
A new report demonstrates that Gen Z and Millennials are increasingly willing to cut back on perks like Netflix in favor of healthy food.
Gen Z Supports Gender-Segregated Gym Spaces, Survey Finds
A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
NASM Adds Personal Training Course on Mindful Drinking
The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
