Gamification

two woman do yoga in a Hotworx sauna

How Top Boutique Fitness Brands Are Embracing Gamification

Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.

Product of the Week: Aviron Strong Go Rower Makes Tough Workouts Fun

While connected fitness options abound, the Aviron Strong Go Rower has done the seemingly impossible: make tough workouts fun.

Gamification, Financial Rewards Drive Workout Motivation, Study Shows

Gamification strategies and small financial incentives can encourage increased physical activity, especially when combined, according to new research. 

Product of the Week: Is Supernatural the Best VR Fitness App?

Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.

Life Fitness Pushes Gamified, Tech-Forward Group Training

Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Hapana software

Hapana Launches In-App Group Fitness Challenges

Hapana, an all-in-one fitness software provider, is looking to help boutique studios better engage their members through gamification.

How BFT Built a Global Strength Training Power

Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.

Wahoo Fitness Launches Treadmill Powered by Smart Tech

Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.

Talofa Games Secures $6.3M for Interactive Running App

Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective.