Supernatural, the VR fitness app that Meta acquired and then put into maintenance mode, is becoming an independent company, Supernatural Health.
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Fitness tech brand Aviron, known for its gamified workout equipment and software, has unveiled the Abs Hero Core Trainer.
In a new study, patients suffering from Parkinson's disease walked more when they were encouraged to do so by a points-based rewards system.
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador.
Connected fitness is in flux – at-home brands like Peloton, Tonal and Hydrow have gained impressive followings but the jury is still out on whether they can continue to win new members now that people have returned to gyms and studios following the pandemic.
In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey rather than a collection of peaks and how to best leverage that dynamic. The two break down how simplification leads to engagement, the value of forging a community, and the...
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