Meta’s Supernatural VR Fitness App Gets a Second Life

Supernatural, the virtual reality fitness app that Meta acquired and then put into maintenance mode, is becoming a newly independent company

Supernatural is getting a revival, months after Meta announced it would shutter the virtual reality fitness platform’s creative output amid broader cuts, much to the dismay of a small but mighty corner of the fitness industry that has fallen in love with VR.

Now, Meta is transferring the Supernatural VR fitness experience to Supernatural Health, a newly formed independent company led by the platform’s original founders and coaches. 

The new entity will launch its own app on the Meta Horizon Store, while Meta winds down its version over a transition period.

For Supernatural subscribers who flooded social media after January’s announcement, hoping out loud that the coaches would find a way back, it’s the outcome they had hoped. Current subscribers and members of the platform’s Facebook community will receive direct communications on the handoff details, Meta said.

Additional details on the transition and timeline weren’t immediately available.

The move reflects a broader strategic shift at Meta, one that favors enabling dedicated third-party developers to build on Quest rather than owning every vertical app in-house. It’s a sharp contrast from years prior, when the tech giant had famously battled the Federal Trade Commission to acquire Within, the studio behind Supernatural.

Supernatural loyalists have remained active on the platform’s Facebook group, sharing post-workout screenshots and even meeting up offline.