Gamification

Gamification, Financial Rewards Drive Workout Motivation, Study Shows

Gamification strategies and small financial incentives can encourage increased physical activity, especially when combined, according to new research. 

Product of the Week: Is Supernatural the Best VR Fitness App?

Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.

Life Fitness Pushes Gamified, Tech-Forward Group Training

Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Hapana software

Hapana Launches In-App Group Fitness Challenges

Hapana, an all-in-one fitness software provider, is looking to help boutique studios better engage their members through gamification.

How BFT Built a Global Strength Training Power

Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.

Wahoo Fitness Launches Treadmill Powered by Smart Tech

Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.

Talofa Games Secures $6.3M for Interactive Running App

Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective.

Puma & Meta Mixed-Reality Shopping Experience

Meta Quest, Puma Launch ‘World’s Smallest Gym’

Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.