Fitness Wearables

Oura Best Buy

Oura Sees Brick-and-Mortar Benefits in Partnership With Best Buy

Oura says partnering with Best Buy and entering the brick-and-mortar space is natural next step for the company and its smart ring product.

Muse CEO

Muse Names Jean-Michel Fournier as its New CEO

Fournier joins brain health company Muse from BODi, where he served as president of corporate development and strategic partnerships

US soldiers

Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution

The Whoop Unite B2B solution serves 200+ organizations, including US Air Force, US Forest Service, US Coast Guard, & Boston College.

Smartwatch being set up

Wearable Tech Named Top Fitness Trend for 2023: Highlights from ACSM Report

The ACSM says that technology continues to impact the fitness industry, with wearable tech as a leading trend in 2023.

Scientist in lab

The Industry of Delaying Death is Soon Expected to Rise

Delaying death will be achieved with boom in genomics, immortality research, clinical findings and better solutions to AI health, food...

Will-Ahmed-Founder-CEO-of-Whoop-exclusive-interview-with-Athletech-News.jpg

CEO Corner — Will Ahmed, CEO & Founder of Whoop

In an exclusive chat with Athletech News, Whoop founder and CEO Will Ahmed not only shares why his company is the future of...

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Can fitness trackers cause unnecessary anxiety?

As people embark on a fitness journey, they can get disappointed, causing themselves anxiety over health metrics as shown by fitness trackers

Wellx.ai-joins-WHOOP

Wellx.ai Joins WHOOP to Disrupt the Insurance Industry & Incentivize Hitting Health Goals

WHOOP and Wellx.ai have created what they call a 'wellness ecosystem' through educational wellness programs.

Peloton-heart-rate-BAND-news (1)

Is Peloton Trying to Win Back Hearts with a New Heart Rate Band?

The new forearm heart rate band, designed to work with Peloton products features interactive components and easy-to-read heart rate zones.

Wearable-tech-is-no-1-fitness-trend-of-2022

The #1 Top Fitness Trend for 2022? Wearable Tech

The wearable tech trend may have faced questions of accuracy, but the report indicates that these issues have seemed to be resolved.