Fitness Trends

people play pickleball

Playtomic Raises $6M in Community Funding as Racket Sports Surge

Over 4,600 new investors contributed to Playtomic's fundraising, which will amplify its global expansion and operational capacity.

woman pose on Pilates reformers
member exclusive

Pilates Dominates Global Fitness Bookings, New Data Shows

Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.

Garmin

Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals

Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.

Connected Health & Fitness Summit

Connected: Health & Fitness Summit 2026 – Where the Industry Defines What’s Next

Now in its 7th year, Connected: Health & Fitness brings together the leaders shaping the next chapter of health, wellness […]

phones on bed with the TikTok app opened
member exclusive

Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends

TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.

HFA Report: US Leads a Booming Global Fitness Market

The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.

woman stretching her arms

What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers

The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.

man wearing whoop device on wrist

Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity

With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.

Functional fitness 2025 Trends

What’s Trending In 2025? AI, Longevity, & Community Engagement

Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.

Josh Walker at the ATN CEO Summit 2025

Why Consumer Spending Data Is Key for Fitness Brands

Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.