Fitness Influencers

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For Fitness Influencers, It Pays To Be Authentic

Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.

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Fitness Influencer Brianna Joye on Tips for Content Creation and City Girls Who Walk

Brianna Joye, who started content creation during the pandemic, has since founded a thriving online and in-person fitness community

Fitness influencer Linn Lowes

How Fitness Influencer Linn Lowes of Athli App Built a Thriving Online Community

Lowes, a popular Swedish fitness influencer, leverages the power of data and personal connection to grow her workout app  

Fitness Influencers Negatively Affect Mental Health, Research Suggests

Young adults who follow health influencers on Instagram may be physically healthier, but they're more likely to be depressed and anxious, a new study finds.

How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.

How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community

Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club

Gold’s Gym SoCal Embraces the Future of Fitness

With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.

Female Fitness Influencers Flex Monetizing Muscles

When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.

Jonah Hill Launches Satirical but Purposeful Wellness Brand, Meaningful Existence

The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories.

Gymshark Ben Francis billionaire

So Many Gains: How Gymshark Founder Became U.K.’s Youngest Billionaire by Embracing Lifting Roots

The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.