Fitness Franchise

How This Personal Trainer Mastered the Art of Fitness Franchising

Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.

people work out in a tech-enabled fitness studio

Lumin Fitness Begins Franchise Expansion With Texas Deal

Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.

Crunch Fitness gym exterior

How Crunch Is Building for a New Era of Fitness

With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand's approach to fitness and franchising in 2024 and beyond.

What Private Equity Firms Look for in Fitness Franchise Groups

Here’s how leading private equity firms evaluate potential investments in the fitness franchising space.

woman

Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s

Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.

Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds

Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.

An image depicting a group fitness workout at PureGym.

UK’s PureGym Plots North American Expansion as Pure Fitness

One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.

Gold’s Gym SoCal Embraces the Future of Fitness

With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.

What To Expect in Year 1 as a Fitness Franchisee

The first 365 days of your gym or studio will be about driving memberships and getting into an operational flow.

Crunch Fitness Franchise Group Plots Midwest Expansion

Michigan's top Crunch Fitness franchisee is looking to go from nine locations to as many as 75 following a partnership with CapitalSpring.