Fitness Franchise
Strong Pilates Enters California With WeHo Studio Amid US Expansion Push
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Bodybar Pilates Plans To Double Studio Footprint in 2026
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
Noah Neiman’s The Pack Plans To Franchise in US, Internationally
Founded by Neiman and fellow Rumble Boxing co-founder Andy Stenzler in 2025, The Pack is already preparing to scale beyond New York City.
McFit Launches Gold’s Gym-Inspired Global Franchise Plan
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
Kevin Hart Invests in Burn Boot Camp, Plans California Location
Kevin Hart joins fitness franchise Burn Boot Camp as an equity partner, with plans to open a California location later this year.
Planet Fitness Leans Into Pricing Power Amid ‘Golden Age’ of Fitness
Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion
