Fitness Franchise

functional training zone at EoS Fitness

EoS Fitness Plots Greater Atlanta Expansion

EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.

exterior shot of an Orangetheory Fitness studio in Boca Raton, Florida

Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO

Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.

Holistic Health Starts with a Stellar Online Strategy

Learn how Xivic is elevating wellness brands through custom digital solutions in today’s uber-competitive holistic health industry.

collage of brand

Preventative Care Meets Fitness: How BellSant is Bridging the Gap

BellSant's digital physical experience is equipping gyms with tools to deliver comprehensive wellness services

woman works out on a shoulder press machine

Discover Strength Eyes Growth With 30-Minute Workout Concept

Discover Strength members complete two 30-minute workouts per week, which the brand says is the ideal amount for strength training benefits.

Woman Stretching man at Stretch Zone

Streamlining Recovery: How ClubReady Helps Scale Holistic Wellness Brands

ClubReady's platform supports holistic wellness brands like Stretch Zone, enabling seamless scaling without sacrificing customer experience

woman work out on mats at Pvolve studio

The Best Fitness Franchises Under $250K To Open

Athletech News breaks down the best fitness franchises that cost less than $250,000 to open, including gyms, studios and more.

Row House Rowvember Returns

Ready, Set, Row: Rowvember Returns at Row House

Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.

women doing group exercise

New Xponential Fitness CEO Is Bullish on International Growth

Xponential Fitness, the top boutique fitness and wellness franchisor, is going all in on international growth under new CEO Mark King.

Jennifer Aniston poses in a Pvolve ad

Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky

Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.