Fitness Franchise

A man working out at Genesis Health + Fitness.

Smaller Space, Big Strategy: Genesis Health & Fitness Intros New Franchise Format

Genesis Health + Fitness debuts a smaller club model to reduce franchise costs and accelerate expansion across Australia.

Rendering of a new Crunch Fitness gym

Crunch Plants Flag in Apple Valley With 2 California Locations

Crunch Fitness is set to open two new locations in California's Apple Valley area—Hesperia and Victorville—featuring the 3.0 design template.

A group of women at Club Pilates.

Club Pilates Inks Landmark Deal To Expand Across Australia

Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.

Opening shot of RiminiWellness

RiminiWellness 2025: A Living, Breathing Wellness Carnival

RiminiWellness 2025 launched its 19th edition in full force today, transforming Rimini into a sprawling wellness celebration.

woman on a Pilates reformer

Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.

Scale Your Fitness Franchise with Hyperlocal Marketing

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods ...

instructor helps a client at a Club Pilates

Boutique Brands Must Think Beyond Fitness, Top CEOs Say

CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.

CR Fitness CEO Tony Scrimale

CEO Corner: CR Fitness’ Tony Scrimale on Building an HVLP Gym Giant

Tony Scrimale sat down with ATN to discuss how CR Fitness became the world’s largest operator of Crunch Fitness gyms.

F45 Training floor

F45 Training’s Luke Armstrong Shares Franchising Journey with Pivotal Advice

F45 Training's CRO talks past, present and future in everything you need to know franchising discussion with Athletech News

Women using suspension trainer at gym

Profit-First Playbook for Scaling Your Fitness Studio

Launching a boutique fitness studio can feel like chasing a moving target. From unpredictable member acquisition to ever-tightening margins