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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Pandemic-tested and growing, these long-time Bar Method owners built more than a business — they built a community.
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
CR Fitness Holdings, the largest Crunch Fitness franchisee, lands a $350 million investment to expand amid record HVLP gym growth.
Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
GymGuyz has partnered with Bait Al Batterjee Group to launch 80 new territories in Saudi Arabia and the UAE, with plans for Egpyt and Morocco as well.
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.
FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
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