fitness equipment
Pvolve, Jennifer Aniston Drop Equipment Bundle, Workout Collection
Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
BowFlex Sold to Matrix Parent in $37.5M Deal
BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024
A leading manufacturer of smart equipment and best-in-class workout content, Echelon is all in on the power of connected fitness for franchise brands.
Hyrox Launches Training Ecosystem for Gyms Worldwide
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming.
REP Fitness Pushes Deeper Into European Home Gym Market
REP Fitness, a fast-growing equipment supplier, is looking to re-create its American home-fitness success across the pond.
Stakt Aims To Transform Yoga Mat Market With Foldable Design
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, turning it into a 2nd piece of equipment for various workouts.
American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
Life Fitness Pushes Gamified, Tech-Forward Group Training
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers
A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.
