Fitness Competition
F45 Launches Its Own Fitness Competition With Red Bull as Partner
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
The Alpha Games are Where Competition Meets Community
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
Technogym, World Athletics Launch Treadmill Running Championship
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
UK Fashion Brand Represent Stages First-Ever Fitness Event
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Tone House Turf Wars Returns June 21 with New Team Division & Charity Partnership
Tone House's Turf Wars brings a fresh format for first-time competitors and a new push for charitable giving.
