Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Fitbit will preview its AI health coach for U.S. Premium users this October, part of Google’s growing push into personalized digital health.
Sleep headband maker Somnee will work with the NBA to explore the link between sleep and player performance.
Peloton has partnered with Amazon so Pelotoners can immerse themselves in their Kindle books while working up a sweat.
Peloton and Fitbit have forged a global and multi-year content distribution partnership with FitBit premium users.
The new Fitbit Ace LTE provides parental control while encouraging kinds to be active with gamified rewards.
Tim Rosa, a former Fitbit executive, will look to make Somnee a household name in the world of sleep technology.
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
From Fitbit to Amazfit, Athletech News rounded up the most popular and best fitness trackers, according to Amazon shoppers.
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