Fit Tech

BellSant Puts Trusted Health Advisors ‘In Your Pocket’

BellSant tracks users' biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits.

EGYM, Life Fitness Unveil Smart Cardio Project

As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio.

SoulCycle, Fitbit Partner To Offer Free Classes, Wearables

The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.

GolfForever Lands $10M for AI-Powered Home Trainer

GolfForever leverages AI to help users increase their strength, flexibility and balance to improve their swings.

The Most Engaging Personal Trainers of 2023, According to ABC Trainerize

These fitness coaches led the way when it comes to app engagement, staying close to their current clients and attracting new ones.

EGYM Continues To Lead Fitness Tech Revolution

EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech […]

Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks

Apple is as committed as ever to fitness and wellness, rolling out new golf workouts, a meditation theme and celebrity features.

Why ClubReady Is Trusted by Boutique Fitness Brands Big & Small

The all-in-one software platform handles everything from member engagement and outreach to sales, marketing and billing

Xplor Drives Engagement With ‘Year in Motion’

Xplor Mariana Tek is giving boutique fitness studio members a chance to view their achievements and best moments from the past year.

Club OS Helps Gyms of All Sizes Acquire More Members

Club OS simplifies the marketing and sales process for gyms while maximizing conversations through the member journey, leading to better lead conversion.