Fit Tech
Lumin Fitness Begins Franchise Expansion With Texas Deal
Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.
Wahoo Fitness Launches Treadmill Powered by Smart Tech
Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.
Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast
Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.
Talofa Games Secures $6.3M for Interactive Running App
Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective.
MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app.
EGYM Grows, Adding Former Life Fitness, Precor CEOs
EGYM has hired Chris Clawson and Rob Barker to key positions as the fit tech giant looks to continue its rapid global expansion.
PowerPass Set To Launch as More ‘Equitable’ Fitness Booking Platform
PowerPass looks to disrupt the third-party booking platform sector for fitness and wellness with revenue-sharing and fair-review features.
BellSant Puts Trusted Health Advisors ‘In Your Pocket’
BellSant tracks users' biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits.
EGYM, Life Fitness Unveil Smart Cardio Project
As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio.
SoulCycle, Fitbit Partner To Offer Free Classes, Wearables
The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
