Fit Tech

Hapana founder and CEO Jarron Aizen

Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software

Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.

Kinotek in action

Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms

Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.

Hapana gym

Hapana Shares Hybrid Fitness Best Practices & Plugs

Hapana helps operators master the complex junction of digital and in-person offerings with tech that unifies systems and insights to grow

Fitness On Demand screens

How Fitness On Demand Maximizes Engagement and Scale

Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results

Recovr Raises $1M To Scale AI-Powered Retention Software, Enter US Market

Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.

Mindbody

Mindbody Adds New AI Marketing Tools, Including Personalized Outreach

Mindbody's new partnership with AI marketing platform Attentive allows brands to implement personalized outreach via SMS and email.

Apple Fitness+ screens

Apple Fitness+ Makes Its Biggest Global Push Yet

Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.

Benjamin Donhardt for SupaFitGrow

SupaFitGrow Generates the Right Kind of Leads with New AI Tool

SupaFitGrow’s AI Brand Identity Assistant improves marketing results by leveraging what makes your brand unique

Technogym

Technogym’s AI-Powered Journey: The Architecture of Modern Fitness, Wellness & Health

The Italian wellness giant’s data fueled ecosystem moves fitness — and fitness marketing — from intuition to evidence. For more […]

Echelon user

How Echelon Creates Smart, Connected Ecosystems Compatible with Every Gym

Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym