Equinox
ATN Week in Review: Low-Price Fitness Is Winning More Than Ever Before
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
Uber Founder, Equinox Chair Back New Longevity-Focused Apartment Startup
Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.
Waz Ashayer on Sobriety, Discipline & Leading P90X Generation Next
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
For All Its Progress, Women’s Health Still Has a Long Way To Go
A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.
Equinox Warns Against the Dangers of AI in Provocative Ad Campaign
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
