How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month
ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.
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