Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Starting from NYC in September, all locations worldwide will eventually ask anyone entering their doors to prove their COVID-19 vaccination
This week, Equinox, the luxury gym operator launched the Equinox+ app. The launch brings two existing apps together to provide a streamlined
This week, Athletech News reviews Equinox salaries (18k+ employees), reopening gyms, Olympian Apolo Ohno backing Brrrn & gym owner challenges
Below is what our team at Athletech flagged as this week’s most interesting reads in the world of fitness, tech and mental health.
Playlists have been a legal & creative hassle for online workout firms. Universal Music Group and Variis's deal represents a breakthrough.
In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.
Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.
Equinox, the giant gym chain, has not been paying its rent in one of its West Village, Manhattan locations. As reported by Crain’s NY, the landlord, a limited liability company tied to Orb Management, says the gym operator has defaulted in its rent payments since March, making only one partial payment of about $135,000 earlier...
Luxury fitness group Equinox just opened its first-ever outdoor club on a 27,000-square-foot rooftop in the Century City neighborhood in Los Angeles. The gym, branded as Equinox+ In the Wild, was built exclusively for Equinox members; All Access and Destination members can now book work-out slots at the site.
For the $94 billion fitness industry to stay afloat amid the widespread closures of core bricks-and-mortar studios and gyms, it’s has had to pivot, relying more heavily on virtual connectivity for community and revenue. For studios operating in New York and New Jersey, the time to reopen has finally come. Governors Andrew Cuomo and Phil...
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