Energy Drinks
C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Kim Kardashian Joins Functional Energy Drink Brand Update as Co-Founder
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Alex Cooper’s Unwell Expands Into Booming Energy Drink Category
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
The Future of Caffeine Is Complicated, but Still Buzzing
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
Influencer-Founded Neutonic Scores $3.7M To Scale Productivity Drink
Neutonic has raised $3.7M to expand its nootropic drink line, reaching a $20M valuation just 18 months after launching.
C4 Energy Launches $400,000 Initiative to Support Local Sports Teams This Summer
C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.
