C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
Neutonic has raised $3.7M to expand its nootropic drink line, reaching a $20M valuation just 18 months after launching.
C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.
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