Energy Drinks
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
The Future of Caffeine Is Complicated, but Still Buzzing
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
Influencer-Founded Neutonic Scores $3.7M To Scale Productivity Drink
Neutonic has raised $3.7M to expand its nootropic drink line, reaching a $20M valuation just 18 months after launching.
C4 Energy Launches $400,000 Initiative to Support Local Sports Teams This Summer
C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.
Phorm Energy Debuts With Dana White in Its Corner
Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.
Gorgie Powers Up With $24.5M, Expands To Target
Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.
Celsius Finalizes Alani Nu Acquisition
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
C4 Energy Fuels College Basketball’s Best, Signs 128 Players
C4 Energy has signed 128 collegiate basketball players as part of its new "Made For Athletes. Certified For Sport" campaign.
C4 Energy Dares Athletes To ‘Drink at Your Own Risk’
C4 Energy has unveiled a bold new national campaign ad packed with athletes as the energy drink category gains momentum.
