Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.
Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
C4 Energy has signed 128 collegiate basketball players as part of its new "Made For Athletes. Certified For Sport" campaign.
C4 Energy has unveiled a bold new national campaign ad packed with athletes as the energy drink category gains momentum.
Life Time has added Kenetik, a ketone-packed clean energy drink brand, to 150 of its LifeCafes as consumers reach for energy drinks.
C4 energy drink is set to host investor Kevin Hart in Las Vegas and unveil a new energy drink collection on Oct 8.
KEY, an energy drink that trades sugar and caffeine for ketones, will be available online and at select retailers in New York and LA.
Odyssey makes energy drink beverages infused with Lions Mane and Cordyceps mushrooms to enhance cognitive function.
Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.
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