Digital Fitness
Alo Makes Its Digital Fitness Platform Free for Everyone
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
How Lekfit Went From Garage Studio to Cult-Favorite Workout
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
F45, iFIT Partner To Create Custom Digital Fitness Content
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Tone It Up Co-Founder Reacquires Brand as Sole Owner
Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.
CEO Corner: BODi’s Carl Daikeler on the Future of At-Home Fitness
Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Les Mills Adds Heavy Lifting Class Amid Strength Training Surge
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
As Fitness Classes Move Online, Here’s What You Need To Know About Legal Risks
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
Echelon Revives Faith-Based Fitness Classes, Citing ‘Meaningful Moment’ in US
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
