Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
At the recent Athletech News Innovation Summit, Shiftwave didn’t just show up – it led the conversation. Installed in the green room, the company’s nervous system recovery tech became a word-of-mouth sensation, drawing speakers and moderators to test it firsthand. The verdict was unanimous: Shiftwave isn’t just a tool, it’s a tipping point. This isn’t...
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