Data
Fitness Consumers Are More Active Than Ever, New Data Shows
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
Fitness Apps Are Highly Monetizable, But It’s a Winner Take All (or Most) Market
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
NYC’s Boutique Fitness Studios Are Getting Better, Data Shows
Boutique fitness studios in NYC tended to score higher across key customer service metrics than they did last year, The Fit Guide finds.
The US Wellness Economy Is Now Worth $2 Trillion
America has by far the largest wellness market in the world, outpacing second-place China by over $1 trillion.
Why Consumer Spending Data Is Key for Fitness Brands
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
These Fitness Trends Could Dominate in 2025, Google Data Shows
Fitness trends including remote personal training, Hyrox and the "30-30-30 rule" saw big search increases over the past year.
Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows
The 2024 Garmin Connect Data report shows which fitness modalities users gravitated toward over the past year.
ClassPass Reflects on 2024: Fitness Trends & Wellness Insights
The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictions
Lululemon Gains Momentum in Men’s Performance Wear Market
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
