Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.
The United States trails global peers in daily steps, with no state hitting the newly recommended 7,000-step mark, a new study finds.
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
While Americans see the benefits of GLP-1s, skepticism about relying on an injection to lose weight still runs deep, a new survey finds.
Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.
India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
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