At a time when there are more choices in fitness than ever, the newest generation is showing up for studios, […]
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.
As a marketing and technology company, MERGE bridges the gap between storytelling and systems, helping brands meet consumers where they are.
Gallup data shows global thriving is rising, but Western nations are falling behind. Here's how fitness and wellness brands can respond.
How Xivic enables clubs to reduce risk, increase ROI and scale with confidence.
The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.
Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.
A new report from Nursa ranks U.S. states by life expectancy, revealing how access to gyms, trails and healthy food may influence longevity.
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
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