Data
Fitness Industry by the Numbers: Key Data Points Shaping Gyms & Studios
These five data points will give you a sense of the state of the fitness industry – both in America and abroad.
Fitness Franchising by the Numbers: 10 Key Stats
The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.
The Secret Weapon for Marathon Success? Running With Friends
Ahead of the London Marathon, Strava shares new data on how social running reduces fatigue, the growing momentum of female runners and more.
US Gyms Are Skewing Younger, More Male, Data Shows
Fitness facilities in the U.S. are getting significantly younger, according to a new report from the Health & Fitness Association (HFA).
Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests.
25% of Americans Have a Fitness Membership, Setting New Record
Memberships at U.S. fitness facilities are up 20% since 2019, demonstrating the industry's impressive growth since the pandemic.
Fitness Consumers Are More Active Than Ever, New Data Shows
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
Fitness Apps Are Highly Monetizable, But It’s a Winner Take All (or Most) Market
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
NYC’s Boutique Fitness Studios Are Getting Better, Data Shows
Boutique fitness studios in NYC tended to score higher across key customer service metrics than they did last year, The Fit Guide finds.
