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Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville...
After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
How Cyclebar instructor Enrique Rodriguez is building a more inclusive indoor cycling experience and reframing boutique fitness.
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
CycleBar's new program, accredited by ISSA, NASM and AFAA, makes it easier for fitness coaches to earn cycling teaching credentials.
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
Matt Gordin and Brendan James are looking to open up to 500 Xponential Fitness studios in Australia across brands including Club Pilates.
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