Levl Launches New Strength Machine That Promises More Muscle in Less Time

Levl’s isokinetic resistance machine promises full-body strength sessions in 10 to 12 minutes, entering a fraught post-pandemic home fitness market where design and data have become the new battlegrounds

Levl Strength is selling the one thing most home gyms can’t: time.

The new performance and lifestyle brand has launched the Levl Strength Machine, a $3,997 freestanding unit that uses isokinetic resistance to pack more work into every rep.

According to Levl (officially stylized as “LEVL”) most workouts on the machine take 10 to 12 minutes. Its proprietary Iso-K technology tracks a user’s effort and adjusts resistance in real time, pushing back harder at the strongest points of a lift and easing up at the weakest.

The company says that approach keeps muscles challenged from the start of each movement to the finish, so every rep engages more muscle and sessions run shorter.

Levl points to testing by the USF Muscle Laboratory at the University of South Florida, which it says found that five reps on the machine produced muscle fatigue on par with 38 reps on traditional weight training equipment.

“Pro athletes and trainers have known about the benefits of isokinetic training for years, but the technology’s been out of reach for most people,” said Dan Mooney, co-founder of Levl Strength. “We created Levl to change that. When resistance adapts to you, you get more out of every rep and build strength in a fraction of the time.”

Some of the time savings come before the first rep. In Iso-K mode, there are no weights to pick, since the machine gauges the user’s strength and sets the resistance itself. There are also no plates to load or dumbbells to swap between exercises.

Short workouts (or “exercise snacks”) are having a moment. An analysis by AI-powered analytics platform Virlo of more than 1,000 online videos with more than 2.2 billion views found that 5- to 15-minute routines are drawing more engagement on social media than traditional gym content. 

But shorter workouts don’t mean a stripped-down offering. The machine supports more than 200 exercises for the arms, shoulders, chest, back, core and legs, so users can keep their go-to moves in rotation and pick up a few new ones along the way. It runs in two modes: Iso-K, the adaptive setting, which tops out at 500 pounds of resistance, and ISO-T, which lets users select a fixed load of up to 200 pounds.

A 16-inch touchscreen handles the coaching, with workouts, challenges, progress tracking and assessments.

The machine is also space-friendly. It requires no installation or wall mounting and folds up between sessions — a design choice in step with where the fitness equipment market is heading.

A September report from Research and Markets projects the global fitness equipment market will grow from $16.9 billion this year to roughly $25 billion by 2033. It also identifies people living in apartments and smaller homes as a driver of rising demand for compact gear.

Even Peloton is getting into the folding business. The connected fitness giant, still working to rebuild after its pandemic-era boom, has unveiled new treadmill models, among them a cheaper model that folds.

Others are going after the data side of the lift. In August, equipment maker REP Fitness told Athletech News it was launching a division focused on data-driven strength training, with the goal of giving lifters the kind of insight wearables like Whoop and Oura offer for heart rate, sleep and recovery. REP plans to reveal specific products in 2027, the same year Levl expects its first machines to ship.

For its part, Levl is casting a wide net with its target audience, from athletes to adults who want to hold on to muscle as they age.

The brand showed off the machine at Eudemonia, a wellness conference held Nov. 5-8 in West Palm Beach, Florida, where attendees could get hands-on time with it.

For the commitment-curious, Levl is taking $1 reservations on its website. The deposit is nonrefundable, locks in the launch price and is credited toward the machine. Reservations also come with more than $1,000 in extras, including a bench, a barbell, ankle straps and a rope, according to the site. The machine is expected to begin shipping in the first quarter of 2027.