PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.
Bloom Nutrition is entering the prebiotic soda space with Bloom Pop, a line of low-sugar, gut-supporting health soda.
Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.
Olipop has scored a $50 million investment, bringing the healthier-for-you probiotic soda brand to a $1.85 valuation.
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Wellful expands its portfolio with the acquisition of Ancient Nutrition, positioning itself as a leader in the health and wellness market.
Better-for-you cereal brand Magic Spoon is making granola good again with Magic Spoon Protein Granola, offering less sugar and more protein.
FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.
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