AXLE

For Boutique Fitness Studios, Marketing Tactics Are Changing Fast

Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook

Simplifying the Stack: How AXLE Upgraded SweatHouz’s Marketing, Booking and Member Experience

As demand scaled, SweatHouz moved away from disconnected tools and toward a more integrated platform with AXLE