ATN Innovation Summit
Your Real Competitor? You Don’t Even Know Them (Yet)
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
Is the Fitness Industry Seizing Its GLP-1 Opportunity?
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Dr. Frank Lipman Says Longevity Science Shows Promise but ‘Not There Yet’
At the ATN Innovation Summit, functional medicine pioneer Dr. Frank Lipman shared his views on the fast-growing field of longevity science.
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
From NYC to Germany, Here’s How Top Fitness Brands Are Scaling Community
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Calley Means, Anthony Geisler Urge Fitness Industry To Step Up Advocacy Efforts
Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.
